Sustainable Brands You Should Know About
The luxury fashion industry is interested in a lot of things, but until recently the environment wasn't one of them. Sustainability has become trendy in the last couple of years (hopefully a trend that is here to stay) and fortunately the luxury fashion industry is jumping on board. Many of the major fashion retailers we know and love have been working hard to set high standards when it comes to protecting the environment.
Tiffany & Co has adopted the Kimberly Process, which prevents diamonds mined in African areas of conflict from being sold into the legitimate trade, therefore preventing the sale of the diamonds from funding the conflicts.
Kering, the global luxury group that owns brands such as Yves Saint Laurent and Balenciaga, made major strides in sustainability in 2016. The have adopted an "environmental profit and loss" model that factors in environmental costs. They have begun using more recycled paper in their packaging, cut out toxic chemicals, and one of their biggest projects is developing synthetic leather made from animal cells.
While it is extremely admirable that these major fashion houses are taking these steps, there are so many smaller brands that are directly helping in environmental and conservation efforts everyday. Here are a few brands that will make you look good and feel good about it!
The Girlfriend Collective - By now, I'm sure you've all heard of The Girlfriend Collective. But they are a super awesome brand with super awesome products. Their factories all meet the standards of Social Accountability International, which is an organization that helps protect workers worldwide by maintaining high standards of working conditions and wages. To create the fabric, they take recycled water bottles, shred them up into miniscule pieces and turn that into yarn. Everything about this company is ethical and they are completely transparent on their website. The leggings are super soft and very comfortable. I definitely recommend getting a pair!
Happy Earth Apparel - All products from Happy Earth Apparel are manufactured in factories that were engineered to use energy efficient and environmentally equipment and materials. All their dyes are all natural, and all their packaging is 100% recycled and recyclable. In addition to all this good stuff, they donate 50% of profits to NPO's who are dedicated to conservation and sustainability. Even more good news...you can get 15% off your order if you use our code aworldofbs. We love their products and want you to support this awesome brand!
Serengetee - You've probably seen these t-shirts around with their signature patterned pockets, but you may not have known that the fabric is sourced from over 25 different countries, supporting local artisans and their families. Or that Serengetee gives back 10% of profits to various grassroots causes who work to better their local communities. They are also 100% American made at their workshops in Los Angeles. So you can feel completely good about wearing these super soft t-shirts.
These are just a few of the hundreds of brands doing good everyday. Do a little research before your next purchase. And, tell us about your favorite sustainable brands! We are always looking for new ones to support.